In the video, Wayne and Khaled both indulge in a quick second of air-scratching. What Khaled does is orchestrate event-rap posse cuts and generate memes.
Khaled seems to grow more omnipresent every year, riding Snapchat hype and festival-booking dominance to the point where he now has his own 1 song — a song that only barely features his voice. Instead, at least as I understand it, he acts as a sort of readymade inspirational mascot. But the totality of it was exciting. It had an energy to it. From then on, Khaled could be trusted to preside over some star-studded party-starter every year or two. And from there he kept dropping albums almost every year, usually generating at least one club burner.
He has ascended to that rarefied place within pop culture wherein he will always have a spotlight as long as he keeps doing ridiculous shit.
And ridiculous shit is his specialty. Khaled has always seemed like an accessory to his own music, but now the music is an accessory to Khaled. By being shameless, he has become an irrepressible force. And if you counted him out, congratulations: You played yourself. Khaled and other DJs have carved a path for people with a network and the know-how to make their own projects. People who question the musicality of rappers or producers who sample are often called out by hip-hop fans for their bad takes.
And while Khaled is nothing close to Quincy Jones, as he tried to assert himself in , he has a valuable space in the rap game that people should consider emulating instead of ridiculing.
November 9, by: Wongo Okon. November 5, by: Aaron Williams Twitter. November 3, by: Steven Hyden Twitter.
November 2, by: Carolyn Droke Twitter. November 2, by: Wongo Okon. When he started, he was assembling rappers in his orbit for low-stakes rap-offs. The music had a clear precursor: the promotional mixtapes used by rap d.
In recent years, Khaled has used his influence to transform himself into a sort of rap Tony Robbins. He preaches a positivity gospel so empty that it borders on satire, or even performance art. He has even become a cartoon character, using an animated self-help persona to sell the everyman on the keys to success. He promoted a cryptocurrency and was subsequently charged by the S.
He played a motivational coach in a Geico ad. Everything he did came to feel like marketing, most of all his music.
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