All the same, further human research is needed. You can take it as a supplement or eat cooked, immature leaves. Still, due to its potential side effects, you may want to consult your healthcare provider before adding mulberry leaves to your routine. The mulberry is the fruit of the mulberry tree. This is a detailed article about mulberries, examining their nutritional content and health effects.
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Learn how to avoid these…. Health Conditions Discover Plan Connect. All You Need to Know. Uses Benefits Precautions Bottom line Mulberry trees produce flavorful berries that are enjoyed around the world and often deemed superfoods due to their concentration of vitamins, minerals, and powerful plant compounds. Consumers use different types of products for weight management, both natural and synthetic. Mulberries can be grown in a wide range of countries in warm temperate regions.
If you produce mulberry fruits, you can expect strong competition from:. European processors are competitors for mulberry fruit extracts. These companies have a competitive advantage, as they know the market and its players very well. Therefore, they can more easily develop an effective marketing campaign.
If you produce mulberry leaves, powder or extracts, you can expect most competition from India. This country is the leading supplier of these products, both as ingredient and final products. China is a very big producer of mulberry leaves, which are used to feed silk worms for silk production. This can give the country a competitive advantage for mulberry products, as these are waste products from silk farms.
Figure 3 above covers mulberry leaves, as well as mulberry fruit and leaf extracts for the health market. Dried mulberry fruits for the food market are more commonly traded through importers that specialise in dried fruits and nuts. In Europe, these products are often repacked. Importers and distributors are your most important entry point into the European mulberries market.
They may trade in up to natural ingredients, together with other synthetic ingredients. They focus on global sourcing, analysis and quality control, rectification, blending, product documentation and sales to processors and end-product manufacturers. Are you a small exporter and new to the European market? You can also work with an agent to represent you in the market. Production of mulberry leaf extracts takes place in the United States, Europe or in more developed sourcing countries such as India or China.
European and American companies also produce mulberry fruit extracts. Compared to similar fruits on the European market such as bilberries and goji berries mulberry fruits are relatively inexpensive, according to industry experts. Organic mulberry fruits are at the top end of this price range.
Please review our market information disclaimer. Share this on:. Exporting mulberry fruits and leaves to Europe. Last updated: 15 December Takes 24 minutes to read. Tip: Support claims with data from trustworthy sources such as through scientific resources, for example through Elsevier Science Direct not for free , Google Scholar or Examine.
Tips: See our study on superfoods in Europe for more information on the market and trends. Be careful on how to frame the superfood status of mulberries in your marketing materials. The term superfood is not an authorised health claim in Europe. European companies can only use this term on their label if it is part of the brand name.
Especially if you sell mulberry fruits, determine if you can add a nutrition claim to your product. These are claims that a food has particular beneficial nutritional properties because of its energy or nutrient content, for example, that the fruits are a source of specific vitamins and minerals. Refer to immune support properties of mulberries in your product documentation. Tips: Look for credible literature sources on the weight-management benefits of mulberry fruits and leaves, especially in terms of the blood sugar management potential of the leaves.
Use these references in your product documentation and marketing materials. These are not allowed for mulberries or weight-management products. See our study on anti-obesity food supplements for more information on this market. Tips: Check if there is sufficient demand for an organic version of your mulberry fruits or leaves.
Talk to your potential buyers to see if they are interested in certified mulberries. Look for companies that trade in certified mulberries online or at trade fairs.
For example, check exhibitors of the organic tradefair Biofach, or search organic importers on the website of the International Trade Centre. If your mulberries are not certified, promote the sustainable and ethical aspects of your production process. See our study on buyer requirements for natural ingredients for health products for more information on certification standards.
Tips: See our tips for doing business. See our manual on preparing a Technical Data Sheet for more information and tips. Tips: Verify with your buyer which of the above standard they require. See the Standards Map for additional information on voluntary standards. Tips: Work together with a local university to test your mulberries. They can help determine their chemical composition, which needs to be included in your product documentation. Monitor harvest and post-harvest practices and minimise time between harvest and processing.
Develop standard operating procedures and train farm and processing staff, in particular if you work with smallholders who supply you with raw materials. Use incentives to ensure that they follow your specifications on harvesting and post-harvest processes. Always match activities such as standardisation to the requirements of your buyer.
Keep your facilities, storage rooms and equipment clean. Such practices hurt your reputation. Importers regularly analyse products for adulteration. Tips: Always ask your buyer for their specific packaging requirements.
Re-use or recycle packaging materials. For example, use containers of recyclable material e. Use containers of a material that does not react with components of the extract e.
Clean and dry the containers before filling them with mulberry extracts. Store containers in a dry, cool place to prevent quality deterioration. If you offer organic-certified mulberries, physically separate them from mulberries that are not certified. Tips: Do a feasibility study to determine your returns on investment and financial and human resource capacities to produce according to international buyer requirements.
Perform this study before you start mulberry cultivation, take steps in terms of further processing of mulberry leaves or fruits into extracts or final products tea. Set aside enough money for marketing if you want to market mulberry leaves or fruits. Obtain market information with desk research and interviews. Develop promotional materials and a website, or social media. This may be expensive, but is essential to promote your product. Visit or participate in trade fairs to test if the market is open to your product, get market information and find potential buyers.
Make sure that you have these results prepared when you talk to potential buyers to answer their questions. Diversify your product portfolio to reduce risks. Products marketed as superfoods have a higher risk of being replaced by other superfoods. Demonstrate in your communication and promotional materials that you have a good insight into developments among your competitors. Build a marketing story for your mulberry products that shows how they are different from competing products.
Leaves are large, and often have deep lobes, frequently three lobes a bit like a fleur-de-lys. But they can also be oval with toothed edges. In contrast with the black mulberry, they are straight where leaf meets the stem and not lobed. Usually smooth, fine, glossy and not hairy. Flowers are small green spikes.
Fruit: The "berries" are really drupes , consisting of a cluster of tiny fruits, each with a seed. Start green, then turn white, then pink and, in some varieties, dark red. Insipidly sweet, though some varieties like Morus alba multicaulis taste a bit like black mulberries. Identify a mulberry Find out what to look out for to hunt down a mulberry.
Where is it? Location can often help narrow down identification. In Britain, mulberry trees are most often found in the grounds of stately homes, public parks, squares and private gardens. They almost never grow in woods, but can be found in orchards, or on sites of former orchards. Mulberry trees could be associated with silk farms, past or present, silk mills or weaving. They are rarely planted as street trees, as falling fruit can stain the clothing of passers-by.
Species of mulberry tree Mulberries are not native to Britain and are not common.
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