A page like this has just enough content to get visitors interested in the ebook, and no distractions for them to click away. They can experiment with this amount of copy to see how it converts and try variants to see if more copy really does equal more downloads. Officevibe carries over its signature illustrative style to bring forward some of their playful brand personality. Oh, and one other thing: notice the disclaimer underneath the download button?
Looking to take a different approach? You could always try something more like what Healthy Spot has done here.
The optional squeeze comes after the fact, with a simple one-field email form to sign up for their newsletter. When visitors see the form right underneath, it makes them wonder what other dog haircut deals they might unlock by signing up. This beautiful example is full of recipes, coupons, and tips for bariatric eaters around the turkey holiday. But whereas most other squeeze pages would end here, you can actually scroll down to discover a whole second half to this page.
The goal is to help visitors self-identify whether they might be at risk of diabetes through a series of dietary, fitness, and health-related questions. Squeeze pages typically see some of the highest conversion rates out of all the different types of landing pages. Visitors have already expressed their interest by clicking on the page—so really, you just want to make it as easy and seamless as possible for them to enter their email address and get what they came for.
Best squeeze page builders. A squeeze page is a type of webpage that is used solely to collect contact data from website visitors. In order to persuade visitors to share their personal data, squeeze pages often feature some type of incentive: A special offer, discount, access to exclusive content or community.
In a nutshell, a squeeze page is a stripped-down version of a landing page. But it also serves a slightly different purpose:. These pages still feature the typical elements of a landing page, such as heading, value proposition, social proof, etc.
In other words, when you land on a squeeze page you have only two options: To convert or to exit. Compare it to a typical squeeze page design: The latter contains a single call-to-action , does not offer deeper navigation, and puts all the focus on getting that email opt-in. As a business, of course, you need to make a conscious decision when to use squeeze pages and when are you better off with a typical landing page.
The usage really depends on your campaign goals. A typical landing page can feature the opt-in form, but it will also have lots of other distractions. Another scenario would be a wine merchant offering a free wine tasting guide as a download on their website.
The download can surely be initiated via a single signup form or an email capture overlay, but chances are you need a bit more space to explain the value of downloading this free guide. A squeeze page here serves the purpose of providing more details about the guide , and also effectively squeezing the desired information, i. The below come from a variety of eCommerce brands: From beauty to fashion to electronics.
The campaign was effectively promoted via multiple channels, from social media to email. It featured a responsive squeeze page that rendered well and was easy to use both on desktop and mobile. The email naturally includes a nudge to start shopping for the holidays with links to their best offers.
They contain a minimal amount of graphics, details, and additional information. Their task is to start a buyer's journey while landing pages work at different stages of the sales funnel.
A squeeze page can provide you with valuable leads. As squeeze pages resemble landing pages, you can use some tips on building the latter as the foundation of your squeeze page.
Our guide on boosting landing page conversions will come in handy. To deepen your knowledge of what makes a good squeeze page, read on to learn more about the best practices. To leverage a good conversion rate, learn how to compose your squeeze page. To hook and retain your squeeze page visitors, you need to spot your audience precisely. You can extract more information from your customer profile. Address your visitors' pain points and interests, as Mindflash did in the example below. The company clearly stated its target audience — people eager to launch a training program.
Moreover, Mindflash stressed the main advantage of their proposal. It helps customers build an effective program and keep the cost down. The key to success with a squeeze page is including a relevant and irresistible offer to your target audience. Usually, it is a lead magnet — PDF, report, checklist, or other types of useful downloadable content. It might be tempting to give your visitors a monumental piece of content.
Enormous books are intimidating; barely anyone got the whole way through War and Peace for this reason. Give your audience something concise but valuable, as Incomediary does. The blog went for a compilation of headlines that helped attract readers. This ebook is short and easy-to-use — just copy and paste the headlines.
These parts of any web page draw immediate user attention and can make or break further reading. Your supporting headings should relate to your headline perfectly. Otherwise, the whole work will fall flat, because it will confuse readers. The supporting heading kills two birds with one stone; it gets to the bottom of the offer and highlights the simplicity of using this guide just 15 minutes to read!
It takes a visitor only 50 milliseconds to decide whether a squeeze page is worth staying on or not. To create a stunning squeeze page, pay special attention to its structure; it should be crisp, airy, and easy to skim. Give some thought to color psychology; think of the association you want to create with your product and go for a matching shade. Finally, pick up the perfect visuals; images should be relevant, eye-catching, and high-quality.
Here is an example from Fathom. To promote their travel guide, the company chose a background image with palm trees and a turquoise sea. This shot resembles the cover of the eBook on offer.
The squeeze page has enough space between all the elements and looks airy. The color palette is unified and harmonic. A call to action is a milestone for a high-converting squeeze page.
Pay attention both to the design and the copy of your CTA button. We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services.
You may unsubscribe from these communications at any time. For more information, check out our privacy policy. Written by Rebecca Riserbato BeccaRiserbato. That's because capturing emails is an important tactic marketers use to gather leads. To do so, you've probably created a lead magnet or content offer.
By the end of , the number of email users will grow to be 3 billion worldwide. The fact is, email marketing is still an effective channel in digital marketing.
A squeeze page is a type of landing page that is created with the sole intent to gather email addresses from prospective customers or subscribers. It isn't the same thing as a landing page because it only has one goal, while landing pages can have several goals.
While squeeze pages are a type of landing page, it's important to note that not all landing pages are a squeeze page. Some landing pages have multiple conversion goals, such as offering a free trial. On the other hand, the only goal of a squeeze page is to get an email address. So, what should a squeeze page look like? Usually, squeeze pages are short-form landing pages with only a small amount of text to persuade users to enter their email address.
Your CTA button should clearly state the action and end result for the user. For example, "Claim My Spot" is actionable and lets the user know that they'll be signed up for a course or webinar. Write crisp, compelling copy: The supporting text should be concise and interesting. It should be easy to read and provide important information that makes users want to enter their email address.
Implement social proof: You might consider including one or two short testimonials below your form fields. People like to see that your content offer has helped others before. Add excellent graphics: The imagery on your squeeze page should be clean and captivating. Produce an enticing content offer: Your content offer should have high-value for your audience. It can be something like an email course, templates, a webinar, or an e-book.
Creating a successful squeeze page won't always happen on the first try, though. You can test headlines, CTA buttons, form positions, background images, or copy. One of the easiest ways to guide you in your squeeze page creation is to look at a few examples.
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