The sandwich itself also specifically calls for only half a slice of American cheese. According to McDonald's, this isn't a money-saving act—rather, it's a purposeful decision to protect the culinary integrity of the sandwich. No cheese on fish is one of the rules of Italian cuisine. The Filet-O-Fish Sandwich has been a success nationwide as well and still continues to see a rise in sales during Lent. In fact, one-quarter of all sales for the year happen during Lent.
Some even jokingly call it "Filet-O-Fish Season" since the association between Lent and the iconic sandwich is so strong at this point, and it looks like it might just always be that way.
Not too fishy of a legacy to have, right? Learn some hard truths about the salads, sandwiches and wraps. Plus, a look at the McDonald's secret menu. For a place known for a Big Mac and fries, you never thought you would see fish on the menu By Katherine Martinelli.
Katherine Martinelli is a recipe developer and award-winning journalist who spends her days dreaming and writing about food. Read more. Kroc was reportedly so confident in the Hula Burger that he made a side bet with employee Fred Turner that the burger would outsell the fish sandwich and the loser would buy the winner a new suit. Turner got a new suit, and Groen got the Filet-O-Fish added to the permanent menu as a cent item and the first non-hamburger option. The sandwich is served internationally with regional twists, such as with wasabi in certain Asia locations and an Old Bay Seasoning tartar sauce in select U.
In , 25 percent of annual sales of the sandwich came during that time. And as the sandwich enters what will potentially be its next 55 years, Bullington says he believes it will be viewed with the same reverence.
Industry News March 6, Fast Food McDonald's Sandwiches. Groen realized he was losing most of his Friday business to another area franchise, Frisch's Big Boy, which had a fish sandwich on the menu. Groen knew that he needed to act fact to be competitive and save his bleeding profit margin.
Just like that, the Filet-O-Fish was born. When Groen came up with the idea of a breaded fish sandwich, he knew it would be a winner — but he had a major hurdle to cross first. He took his idea to McDonald's founder Ray Kroc in hopes of getting his new sandwich on the menu. Kroc, however, wasn't excited about the idea of having fishy-smelling restaurants. Kroc challenged Groen to a competition against his own meat-free sandwich idea, the Hula Burger — a slice of pineapple and cheese on a bun.
Today, the Filet-O-Fish is a popular menu item all year long, but it's really a star for Catholics — 25 percent of the sandwich sales occurred during Lent in If you were wondering or worried about just what you're eating when you bite into your Filet-O-Fish, you can breathe easy.
You may be quick to assume the fast food fillet is a mishmash of questionable non-fish ingredients, but there's nothing artificial happening here — the Filet-O-Fish has always been made with real fish. The first Filet-O-Fish sandwiches were made with halibut until McDonald's started using cod shortly after in an effort to save money. In case you needed another reason to feel good about eating your next Filet-O-Fish, you should know that McDonald's is doing its part to maintain the stability of the fish population as well a healthy environment.
In McDonald's announced that they would source all of their fish in the United States from a single sustainable Pollock fishery. You know, those jingles that slither their way into your subconscious and take over your brain so that you can't stop singing along with them. But when it comes to the Filet-O-Fish, the marketing campaigns haven't been nearly as memorable — at least for the most part. The sandwich launched in the early s and soon gained the simple slogan, "The fish that catches people.
O' Fish to help them sell their breaded fish sandwiches. In , McDonald's did away with Phil A. O' Fish for good in favor of their "Food for thought" campaign. One of the best things about the Filet-O-Fish — besides the fish, of course — is definitely the bun.
A major detail that sets the Filet-O-Fish apart from its beef-based counterparts at McDonald's is that unlike the other sandwiches on the menu, the fish sandwich is served on a bun that is steamed, which makes the bread lighter and fluffier than the toasted buns used for most of the other classic sandwiches like the Big Mac.
But don't worry, even if the Filet-O-Fish isn't exactly your thing, you can still give the steamed bun a try by using this amazing McDonald's hack. If you want to experience all of that light, fluffy goodness for yourself on one of McDonald's other sandwiches, just ask that your sandwich be made with a steamed bun when you order. It really does make everything better. If you don't mind the fact that McDonald's uses pasteurized processed American cheese on the Filet-O-Fish, you may have wondered why they only give you a half slice — surely the corporate giant that is McDonald's can afford to give you a whole piece, right?
But the folks at the Golden Arches aren't doing it just to be cheap. In fact, the decision to cut back on the amount of cheese used on the sandwich was completely intentional. McDonald's executives were afraid that adding too much cheese would overpower the fish patty. A half slice of cheese, according to them, was just enough to allow customers to enjoy the delicious flavor of the fish itself.
Not only does a half slice of cheese on the Filet-O-Fish give your taste buds more of a chance to experience the flavor of the fish, but it also saves you a few calories — 30 calories and two grams of fat to be exact.
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